Responsive Web Design – what is it?

Responsive Web DesignThe internet has spread to mobiles, tablets, netbooks and other handheld devices. Your website needs to be able to handle all these devices and serve pages with many different screen resolutions depending on the device your site is being viewed on. Do you think your site is ready to serve them all? If not then you need a Responsive website design!

A responsive website is essentially a website that will format itself to be most cohesive with any browser and on any device be it an iphone, ipad, Android, tablet, mini-tablet, ultra-tablet, awesome-tablet, or any soon to be internet friendly device.

Think of responsive website design as the ability of the website to respond to any viewing device along with any viewing browser for the ultimate viewing experience.

Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen

The Complete Web Co do not believe in charging extra for a responsive site – that’s why all our web designs are fully responsive and mobile ready as standard, giving your users a seamless experience whatever their device and screen size, meaning that you have one solution to fit all devices at no extra charge.

67% of people surveyed are more likely to buy a product or use a service from a mobile-friendly website – Masha Fisch, Google

As well as being responsive and adapting to any device and screen size The Complete Web Co website designs also include the following functionality to enhance user experience even further:

Adaptive Images

All images smartly scale to suit the current viewport so images always look in proportion without any cropping. Images are also optimised for different screen sizes speeding up pageload time.

Smart Menu

To get around space constraints on smaller devices, the main menu of your site is hidden and replaced with an icon (known as ‘the burger’ due to it’s appearence). When clicked the menu will display the optimal format for the screen size.

Tap to dial

Simply tap your contact number when viewing your site on a mobile device and your smartphone will call that number directly. No writing numbers down or trying to memorize it – this is a great call to action and can improve conversion rates.

Gesture support

For added interactivity for your users, we’ve added swipe gestures to all animated banners.

Responsive Web Design Benefits

Low Maintenance

A responsive website delivers an optimal experience for the device it’s being viewed on, without the need for a separate mobile version.


Responsive websites load faster on mobile devices than standard websites.


Responsive websites deliver a much better user experience as it removes the need to zoom in on smaller screens to read text and navigate around the site.


Responsive websites have the potential to reduce bounce rates and improve your position in Google and other search engines.

“87% of users have looked for local info on their smartphone, with 76% of them taking direct action as a result.”

Ipsos Research Specialists

Find out more about Responsive Web Design

Call us on 01509 732 529 today and we’ll be more than happy to explain all to you without using too much jargon!

Want to See Responsive Web Design in action?

Simply reduce your browser width by dragging to see how the site responds.